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#ESSENCEMPIRE
"ground-breaking magazine exclusively for BLACK women"
Who was Lewis trying to reach back in 1970?
When Lewis and Smith along with two other partners first envisioned Essence, they had a target specific audience they wanted to reach and they knew they would get their attention.
Lewis reveals his greatest task was appealing to and empowering
BLACK WOMEN Ages 18-49
The goal of the publication is to share an intimate connection with readers while motivating them to follow their
goals, dreams, and aspirations.
Black women rely on Essence for editorial content designed to help them move their lives forward personally, professionally, intellectually, and spiritually.
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